Vice President Marketing Full-time Job

Role OverviewAs VP of Marketing, you will lead the brand’s relaunch and drive its evolution across global markets. You’ll craft immersive storytelling, build cultural relevance, and deliver high-impact campaigns—all while working hands-on with a small, agile team. You’ll also be responsible for translating brand equity into commercial success, with a sharp focus on DTC growth and performance marketing.Key ResponsibilitiesBrand Relaunch LeadershipArchitect and execute the brand’s relaunch strategy across digital, retail, and experiential channelsReposition the brand with a refined value proposition rooted in heritage, craftsmanship, and modern luxuryCommercial Strategy & DTC GrowthOwn the marketing P&L and drive revenue growth across owned e-commerce and retail channelsDevelop performance marketing strategies across paid media, CRM, SEO/SEM, and affiliateOptimize customer acquisition, retention, and lifetime value through data-driven campaignsStrategic Marketing & CampaignsLead 360° campaigns that drive awareness, desirability, and conversionOversee content creation, media planning, influencer collaborations, and PR initiativesDigital & Omnichannel InnovationChampion digital-first storytelling and phygital experiences that elevate brand engagementLeverage AI-driven personalization and data analytics to optimize performanceCultural & Influencer EngagementBuild strategic partnerships with tastemakers, artists, and influencers to embed the brand in cultural conversationsEnsure campaigns reflect relevance, inclusivity, and luxury codesSustainability & PurposeIntegrate sustainability and ethical values into brand messaging and product storytellingLead purpose-driven initiatives that resonate with Gen Z and Millennial audiencesTeam Leadership & CollaborationInspire and mentor a small, high-performing team across creative, digital, and retail marketingCollaborate cross-functionally with design, merchandising, and e-commerce to align brand visionIdeal Profile15+ years in luxury fashion marketing, with at least 3 years in a senior leadership roleProven success in relaunching or repositioning a fashion brandStrong commercial acumen and experience owning marketing P&LDeep expertise in DTC marketing, e-commerce, and performance channelsExperience working with lean teams and thriving in fast-paced, entrepreneurial environmentsUnderstanding of global luxury markets, especially GCC, China, and the U.S.Strong creative sensibility and strategic rigorExcellent communication, leadership, and stakeholder management skills