Marketing Director Full-time Job

Director of Marketing Data & Analytics | UNITED STATES, NY | $200,000 - $270,000

We're working with BNY on this exciting opportunity.

This role offers a unique chance to define and drive the marketing data and analytics strategy for a global financial services leader, impacting nearly 20% of the world's investable assets. You'll build and mentor a high-performing team, championing insights-informed decisions across the organization and leveraging cutting-edge AI and technology to redefine the future of finance.

Key Responsibilities:

• Define and drive a unified marketing data & analytics strategy that delivers growth and boosts operational efficiency.

• Build, mentor, and scale a high-performing analytics team, fostering professional development and a collaborative culture.

• Champion a culture of insights-informed decisions across Marketing & Communications by acting as a consultative partner.

• Maintain and enhance our marketing data foundation, with rigor in data collection, quality, management, and governance.

• Partner with marketing leaders to define comprehensive marketing measurement frameworks and set KPIs aligned to business objectives.

• Design, implement, and continuously refine multi-touch attribution models, media mix plans, and testing frameworks.

What You'll Need:

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Computer Science, Economics or related field.

• 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing with leadership experience.

• Demonstrated success in people leadership, talent development, team building, and contributing to an overall growth culture.

• Deep expertise in multi-touch attribution, media mix modeling, campaign ROI frameworks, and testing/optimization roadmaps.

• Expertise in analytics tools and platforms (e.g., SQL, Python, R, Power BI, Snowflake, Adobe Analytics).

• Exceptional strategic and analytical thinking, with strong business acumen and a consultative mindset.

What's On Offer:

• Highly competitive compensation, benefits, and wellbeing programs.

• Access to flexible global resources and tools for your life’s journey.

• Generous paid leaves, including paid volunteer time.

Apply via Haystack today!